Marketing - Middle east

Opening with a billion dollar Middle east co into apparels 

should have worked with top indian apparels brands/stores

send cv on info@busybig.com; call samir on 08080704539

·         To develop and build the overall Positioning Strategies of the Brand and to sustain this positioning consistently over a period of time through various marketing tools.

·         In order to deliver the Brand Values to the Target Audience, finalization and implementation of a consistent overall 360 degree Communication Strategy for the Brand.

·         In order to build and communicate the Brand Identity , co-ordination with the Advertising Agency to develop and execute the Advt. Campaigns on a consistent basis.

·         Through Strategic Media Planning, increase the width and depth of Brand Communication to reach to the Target Audience in a most optimum manner.

·         Planning various Strategic Promotions & Events in different territories from time to time to fulfill short - term and long-term brand objectives.

·         To build Belmonte as a Brand by maintaining and strengthening the Brand Equity at a all level.

·         To develop and build the overall Positioning Strategies of the Brand and to sustain this positioning consistently over a period of time through various marketing tools.

·         In order to deliver the Brand Values to the Target Audience, finalization and implementation of a consistent overall Communication Strategy for the Brand.

·         Co-ordination with the Advertising Agency (Law & Kenneth) to develop and execute the Advt. Campaigns, in order to build and communicate the Brand Identity of Belmonte on a consistent level.

·         Through Strategic Media Planning, increase the width and depth of Brand Communication to reach to the Target Audience in a most optimum manner.

·         To optimize resources, a well planned comprehensive Budgeting Exercise and meeting these budgets without compromising the impact of the communication or liquidating the Brand Promise.

·         Planning various Strategic Promotions & Events in different territories from time to time to fulfill short - term and long-term brand objectives.

·         Managing the Corporate Communication & PR in various publications to maintain and strengthen the overall equity of Belmonte & SKNL.

·         Market Evaluation: Constant Competition Monitoring to keep abreast of competitive activities. Also using the various Market Research tools to understand the brand health on a regular basis.

·         To finalize the Marketing Plan for the region.

·         Timely and effective execution of the Marketing Calendar as per the Marketing Plan.

·         To increase the Walk Ins to the store thru various Promotions & Communication.

·         To have a consistent Communication Strategy for the Brand.

·         Measuring the effectiveness of the Marketing Plan and corrective measures.

·         Also to track the performance of each & every promotion and all other marketing activities and their direct impact on sales / walk ins / conversion / bill size etc.

·         To finalize and ensuring a strict control of the Marketing Budgets.

·         Effective Media Planning by finalization of the best media options available including Print / Electronic / Radio / Outdoors / Direct Mailers / E-mailers / SMS and events etc to ensure the maximum reach and optimization of the budgets.

·         To undertake frequent Market Research and Consumer Surveys to understand customer and competitive environment. Also tracking competition activities on a regular basis.

·         Visual Merchandising to plan and ensure the look and feel of the stores as per the Brand DNA.

·         Also to plan and execute the periodic VM as per the various promotions & events according to the Marketing Calendar.

·         Managing the Corporate Communication & PR of `More' in the region.

·         Responsible for the launch and implementation of the `Loyalty Program - Club More' in the region.

• To finalize the Marketing Plan for the region.
• Timely and effective execution of the Marketing Calendar as per the Marketing Plan.
• To increase the Walk Ins to the store thru various Promotions & Communication.
• To have a consistent Communication Strategy for the Brand.
• Measuring the effectiveness of the Marketing Plan and corrective measures.
• Also to track the performance of each & every promotion and all other marketing activities and their direct impact on sales / walk ins / conversion / bill size etc.
• To finalize and ensuring a strict control of the Marketing Budgets.
• Effective Media Planning by finalization of the best media options available including Print / Electronic / Radio / Outdoors / Direct Mailers / E-mailers / SMS and events etc to ensure the maximum reach and optimization of the budgets.
• To undertake frequent Market Research and Consumer Surveys to understand customer and competitive environment. Also tracking competition activities on a regular basis.
• Visual Merchandising to plan and ensure the look and feel of the stores as per the Brand DNA.
• Also to plan and execute the periodic VM as per the various promotions & events according to the Marketing Calendar.
• Managing the Corporate Communication & PR of `More' in the region.
• To finalize the Positioning of the CO in the country and sustain the same consistently over a period of time.
• Finalization and implementation of a consistent overall Communication Strategy.
• Co-ordination with the Advertising Agency, Lowe India Pvt Ltd. (Lintas) to develop and execute the Advt. Campaigns.
• Media Planning to reach to the Target Audience in a most optimum manner.
• To increase the walk ins and conversions, planning and implementation of various National and Regional Promotions & Events.
• Planning and implementation of Visual Merchandising & Retail Identity program across all the stores nationally to ensure a consistent look and brand experience.