Retail CRM Analyst - Dubai

Retail CRM Analyst - Dubai 

Role Name – Retail Analyst

Position Description

The Retail Analyst-

·         Must be articulate, be able to communicate with management, raise issues and risks quickly, and help develop solutions effectively and openly

·         Should be enthusiastic about customer data, have strong problem-solving and analytical skills, is tech and marketing enthusiast and have a solid understanding mark-tech solutions as well as marketing related areas and ecosystems.

·         Should develop strong partnership and interactions with business, IT, solution partner and other stakeholders i.e., the individual must have aptitude to interact with functional or business stakeholders who may or may not be familiar with loyalty

• Should have thorough understanding of CRM KPIs, Customer lifecycle journey, Campaign management and analytics around it.

·         Should be committed, creative, articulate, detailed, meticulous, and organized.

• Agile thinker, with strong communication, stakeholder management skills, and problem-solving abilities
• Should have experience working with consumer data and providing actionable insights.
• Should be proficient in MS excel and SQL Query
• Should have experience with data visualization tools like Tableau, Power BI or similar is a plus

·         Should have experience working with large, complex, and diverse data sets

·         Strong understanding of data governance and compliance

 

Job Responsibilities

·         Provide timely insights and analytical support to different internal business stakeholders like Head of Retail Operations, Head CEM & Chief Retail officer to support effective business decision-making

·         Development and maintain the Retail Budget Reconciliation & Modeling File

·         Serve as the in-house Retail  specialist by analysing Customer, Planning and Category inventory data to develop dashboard, reports  to support existing Retail functions.

·         Work towards automating most of the existing reports, formats and create better visualization of the same.

·         Work closely with external partners to ensure effective continuity of Retail Analyst functions

·         Manage quality and consistency of data, train users, generate reports and input data to support CRM initiatives

·         Analyze customer data to provide in-depth insights around consumer behaviors, trends, and areas of improvement and opportunity.

·         Communicate key performance metrics and insights to stakeholders during weekly, monthly, and quarterly reviews.

·         Document historical key performance indicators for the CRM program

·         Develop financial scenarios for CRM initiatives and analyze the ROI of a campaign

·         Assist and participate in data validation and cleaning to ensure the quality and integrity of data.

·         Document all procedures/processes (egg. Database, points, information, etc.) and ensure regular updates.

·         Work at a detailed level, when needed, to identify issues, risks, root causes, develop mitigation strategies and solutions, and identify and track actions to closure

·         Carry out various analytics deep-dives as and when required to analyze the business problem through customer data

·         Carry out various analytics deep-dives as and when required to analyze the business problem

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